What is VEVO?

You are a music freak and you love watching videos on YouTube. But wait, have you ever noticed something like “VEVO” at the bottom of the music videos, something like this?

What is vevo? - Vevo Logo PNG

Ever wondered why most of the music videos on YouTube have a “VEVO” label? Lets get to know more about it in this post. Here is a snap from Luis Fonsi – Despacito ft. Daddy Yankee.

And Justin Bieber – What Do You Mean?

Even, many channels have it at the ending.

What is VEVO?

  • It stands for “Video evolution.”
  • It is a group of two of the three most popular music record labels “Sony BMG” and “Universal Music Group. ” (Warner Music Group, the third most popular, has also joined it in August, 2016).
  • It was founded in 2009 and came into attention after Nicki Minaj‘s video “Stupid Hoe.”
  • It is not available worldwide as it is only available in the US, UK, Canada, Ireland, Australia, and New Zealand; so if you live outside those countries, your only option is YouTube. It is still good though as it does have its own channel in YouTube that also features music videos.

How does the VEVO work?

    • It all revolves around advertisement.
    • The money earned by YouTube is divided into 4 parts:
      • YouTubeIt hold most of the share, roughly around 50% – 60%.
      • Google: Being a owner of YouTube, it also share about 7% of the money.
      • VEVO: It gets 43% – 33% of the total money.
      • Artists: They get 10% of whatever VEVO earns, if it gets $25 per 1000 views than the artist will get $2.5 for it.
    • They even have their own website, where the money earned (comparatively much less than what YouTube earns) is divided into only two parts: VEVO and the artist.

Why didn’t the artists make their own label, with knowing that they will earn more?

  • Well, it’s not safe. Everybody knows that it’s 21st century and spamming is just a cup of tea. There were also some instances in the history where the stolen video had got more views than the original video!
  • VEVO ensures the artist that no one can copy their video, as all the copyrights are in the hand of one of the most respected label: VEVO.

How long this will go?

  • Nobody knows it. Till the time VEVO and artists are comfortable with YouTube, it will remain the same.
  • If somehow VEVO takes out all it’s content from YouTube, you will no longer able to see them, for free. (God bless the Torrent).

In conclusion, it’s also the fact that whether it is VEVO or YouTube, all we want is music.

This post has been revised and been moved to a new category. New blog posts coming soon. Do consider subscribing.
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9 Responses

  1. Rose says:

    I have seen this but never looked it up to know what it was and why it was there. I do watch videos on YouTube but, not all that much.

  2. Ania Travels says:

    I’ve never been a fan of watching music videos but now when I do watch them on youtube I’ll definitely notice the vevo logo. Thanks for the fun facts.

  3. Javier sarmiento says:

    to be honest, i didn’t know what vevo meant until now. really, i had no clue it meant video evolution and the origin of it. really , thank you for this i learned something new today thanks to you.

  4. Wow! Thats an interesting fact and I have seen VEVO before on many utube music videao but got used to seeing it without questioning what it was. Its great that it supports artists and helps copy Right protection.

  5. eliza says:

    Yeah, I wondered what is this vevo all about – though I didn’t bother yet to think further and research. This is a good note, thanks for the facts and effort.

  6. jhilmil says:

    I really saw this VEVO tag but never bothered to see what actually it is. Great that it protects the copyright of an artists album. Thanks for this info!

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