What is VEVO?

You are a music freak and you love watching videos on YouTube. But wait, have you ever noticed something like “VEVO” at the bottom of the music videos, something like this?

Ever wondered why most of the music videos on YouTube have a “VEVO” label? Lets get to know more about it in this post. Here is a snap from Luis Fonsi – Despacito ft. Daddy Yankee.

And Justin Bieber – What Do You Mean?

Even, many channels have it at the ending.

What is VEVO?

• It stands for “Video evolution.”
• It is a group of two of the three most popular music record labels “Sony BMG” and “Universal Music Group. ” (Warner Music Group, the third most popular, has also joined it in August, 2016).
• It was founded in 2009 and came into attention after Nicki Minaj‘s video “Stupid Hoe.”
• It is not available worldwide as it is only available in the US, UK, Canada, Ireland, Australia, and New Zealand; so if you live outside those countries, your only option is YouTube. It is still good though as it does have its own channel in YouTube that also features music videos.

How does the VEVO work?

• • It all revolves around advertisement.
  • The money earned by YouTube is divided into 4 parts:
    • YouTube: It hold most of the share, roughly around 50% – 60%.
    • Google: Being a owner of YouTube, it also share about 7% of the money.
    • VEVO: It gets 43% – 33% of the total money.
    • Artists: They get 10% of whatever VEVO earns, if it gets $25 per 1000 views than the artist will get $2.5 for it.
  • They even have their own website, where the money earned (comparatively much less than what YouTube earns) is divided into only two parts: VEVO and the artist.

Why didn’t the artists make their own label, with knowing that they will earn more?

• Well, it’s not safe. Everybody knows that it’s 21st century and spamming is just a cup of tea. There were also some instances in the history where the stolen video had got more views than the original video!
• VEVO ensures the artist that no one can copy their video, as all the copyrights are in the hand of one of the most respected label: VEVO.

How long this will go?

• Nobody knows it. Till the time VEVO and artists are comfortable with YouTube, it will remain the same.
• If somehow VEVO takes out all it’s content from YouTube, you will no longer able to see them, for free. (God bless the Torrent).

In conclusion, it’s also the fact that whether it is VEVO or YouTube, all we want is music.

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